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Address: Via Vittorio Veneto
Zone: Rione Ludovisi (Via Veneto) (Roma centro)
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Located in the historic centre of Rome, Via Vittorio Veneto, more commonly known as Via Veneto, connects Piazza Barberini with Porta Pinciana.

In the late Republican era, the area on which it stands was populated by sumptuous patrician villas inhabited by illustrious figures, including Julius Caesar and Senator Sallust, who had rich gardens with pavilions, porticoes, fountains, baths, temples and statues built in this area: the Horti Sallustiani.

In 1621, Cardinal Ludovico Ludovisi, nephew of Pope Gregory XV, bought the land on which the Horti stood to build his villa, which became a destination for artists and scholars who could admire the precious ancient marbles that Ludovico had restored by great masters and artists such as Bernini and Buzzi.

At the end of the nineteenth century, after the unification of Italy, one of the most important urban interventions concerned the development of this area with the creation of the new Rione Ludovisi. The project included spacious streets, suitable for the new mobility. In 1894, Via Veneto was created, a wide 'Passeggiata Umbertina' and the main street of the most luxurious district in Rome, the capital of Italy. Thus, aristocratic villas and palaces, fashionable cafés and restaurants for the upper middle class and aristocracy were built, as well as large first-class hotels such as the Excelsior, inaugurated in 1906 by Baron Von Pfyffer, owner of the Grand Hotel.

Initially dedicated to the region of the same name, in 1919, after the First World War, Via Veneto changed its name to commemorate the Battle of Vittorio Veneto.

Its international fame is linked above all to La Dolce Vita, a period when its clubs, restaurants and hotels were animated by the extravagance of Hollywood actors and other celebrities pursued by the paparazzi, always on the lookout for the latest scoop.
Federico Fellini, in his masterpiece La dolce vita, reconstructed it in the Cinecittà studios.

Starting from Piazza Barberini, along the way you can find not only luxury hotels, elegant buildings and famous cafés, but also masterpieces from different eras such as the Fountain of the Bees, the Church of Santa Maria Immacolata with the crypt of the Capuchins and Porta Pinciana.

See also

Culture and leisure › Historic places of worship › Catholic Churches
Culture and leisure › Cultural heritage › Architectural and historical heritage
Culture and leisure › Cultural heritage › Museums
Last checked: 2020-02-28 12:54